The History Of Twitter
Ten years is a long time and now, in the internet age, many companies have tried and failed to set up the next ‘big thing’. In truth, they are loosely following models set out by the likes of Facebook, Twitter and Instagram but their holding on the market is just too strong. How did it get this way?
July 2006 saw the opening of Twitter; the premise was simple, it was to be a social networking site that allow users to post, follow, and be followed. The company itself began in March of the same year and we have since seen early drawings of the intended design, a simple model, yet on the eve of their tenth birthday they now have over 310 million users and they earned well over $2 billion in 2015 alone. There is no denying that Twitter is one of the most famous sites in the world so let’s take a look at their journey.
So with the site launching July 2006, they won their first award in early 2007 at SXSW Interactive which led to the site removing itself from ‘Obvious Corp’ and starting as it’s own company. August saw the start of a whole new realm of social media, something that was about to change the internet forever; the hashtag (#).
Twitter continued to grow through 2008 and in 2009, broke the news of the plane crash into the Hudson River before anyone else in the world. A photo of the plane in the River was tweeted from a ferry and the site was overwhelmed with visitors as people looked for more information on the breaking story. Later that year, the company was boosted by the arrival of former Google Executive, Dick Costolo, who joined as COO.
2010 was a big year in terms of promotion for the site as well as the growth in the amount of users in general. Promoted Tweets, Promoted Trends, and Promoted Accounts were all introduced and Twitter started to gain ground on its competitors. In addition to this, Dick Costolo moved from COO to CEO just over a year after joining the company.
In 2011, Twitter made even more progress by being the home of all news regarding the Arab Spring movement in Egypt. Furthermore, five years after launch, they announce that 1 billion tweets were being sent each and every week. Later in the year, TweetDeck joined Twitter, they reached 100 million monthly users and photos could now be shared via SMS/MMS.
Since then, Twitter did not stop and continued to go from strength to strength. 2012 saw the introduction of a new logo and the most retweeted tweet ever after Barack Obama’s election win. In 2013, Vine was launched, 1 billion tweets were sent not every week but every two days, and the company filed its IPO. The Oscars in 2014 made 3.3 billion impressions (the most ever) and Twitter also acquired a number of projects including CardSpring, Nano Media, TapCommerce and SnappyTV.
In the last 12 months there has been no let up for the company having purchased Periscope, launching more and more tools for users and businesses, and removing the limit of 140 characters in Direct Messaging.
Twitter has come along way in 10 years and has achieved what many companies have tried and failed to do. It remains to be seen what will happen in the future but one thing is for certain, they have shown the market the right way to build a company and provide a solid service.