So you are trying to raise your profile on Instagram and want your posts to reach the maximum possible audience but how is this done? When it comes down to it, the time of your posts can be really important and there are a few factors to consider when making the decision.
Firstly, who are you targeting? If you are in the US but targeting the UK, you will have to adjust your clock to make sure the UK will see it. This applies no matter what you are promoting or want people to see; if you post it in the middle of the night, you aren’t going to get as many views as if you posted it during the day.
Secondly, think about what your target market will be doing at certain times. For example, if you are targeting businessmen/women then a good time to post would be in the morning and evening as they are travelling to and from work. Although we would love to help, there is no magic formula that will help you over everyone else. As long as you keep your circumstances in mind, you will be putting your post in the best possible position to succeed.
If you are struggling to find the right time even with these two considerations in mind, do some experimenting and see what times get the most interaction. Why not ask a question and see how many replies you get and then try this at multiple times through the week or month? Try to avoid the middle of the night and when people are at work, then you will have zoned in on the most important times and can work from there. Times of your posts can be vital, be careful and research your market to make the most of your posts!