What to Post on Instagram
This is the question that many people ask after first joining or when attempting to raise their profile, business or personal, and it is a good one. There are now millions of users on Instagram because it is such a good marketing tool, even Facebook and Twitter are becoming well-known for the usefulness of posting images, videos, infographics, etc. Social media is also now used for recruiting employees, an outlet for their customers, and even more. So, what are some good Instagram post ideas?
Repost Your Followers - If you are trying to connect with your audience, what better way than to repost something they have tagged you in? You don’t have to pick something that you don’t like, if they have been following your page there will more than likely be something that takes your interest. Always make sure that you remember to tag the original poster so they are alerted.
This will not only make the person feel good because you are sharing what they sent you, it will show everyone else that you look at the things you’re tagged in. This will increase the amount of posts you’re tagged in and you then have more to choose from; the whole process can become a spiral of positivity.
Go Unique - Instagram users can see people drinking tea/coffee on millions of pages daily so you posting your latest beverage won’t achieve much. Instead, why not choose to post something that they can’t find anywhere else. For example, a behind the scenes mini tour. Your followers will love to see things that they can’t see anywhere else and this is an idea that everyone will love to get involved in. Ultimately, you may even increase the amount of applications you receive which is great when looking for a new employee.
Quotes - This is normally the ‘go-to’ when you don’t know what to post on Instagram but that is because it works. It isn’t a strategy that should be employed day in, day out but it does bring benefits. Firstly, you should always choose quotes that represent your brand and that apply to your industry. As long as you do this, you will ensure that you attract the right type of followers. Secondly, remember that the quote will reflect on your profile so this is actually a good opportunity to lay down your stance on a number of different topics.
Make People Laugh - The internet is a place where people go to forget about their own lives for a while and this is a key point to remember. If you see something that makes you laugh and brightens your day a little, why not repost it yourself? Your followers will appreciate the little laugh you are giving them and will more than likely want to come back for more. Once they have followed, you now have them there to read any promotional stuff you may have. Funny posts are a great way to build your following and therefore your customer base. Granted, not everyone will be interested in what you are selling but a certain percentage will listen.
Trends - It seems as though there is a day for everything these days; puppies, popcorn and believe it or not, 23rd January is known as ‘measure your feet day’. The point is, you should take advantage of this to attract people towards your page. For example, on puppies day, 23rd March, post a picture with your pup or visit a friend who has one just to take advantage of the trend.
Videos - When people ask ‘what should I post on Instagram’, they are often only thinking about pictures whilst completely forgetting about the other type of media that is significantly increasing in popularity…video. Instagram, whilst perhaps slower than other social media sites, has now come round to the idea of videos and you can now post 60 seconds worth of footage as opposed to the 15 seconds previously. Make sure you stand out and if you can, do a little self-promotion.
Promotions - Let’s not forget that, even though these Instagram post ideas are great, the main reason you have an Instagram account is to promote your profile and this shouldn’t be forgotten. Although posting funny pictures and inspirational quotes is great, you should also include your promotion. A good rule of thumb is to keep 20% of your posts as promotion with the rest being the ideas written here to attract people in.
Giveaways or Competitions - This is a great way to draw people towards your page because naturally, we all want to win something. If you can make the competition interesting, make a small request so that you don’t get a million random people entering, make the prize worth winning, you will get a number of entrants. Not only should the prize be a good one, it should relate to your business in some way so that you can link it back. You could also provide a link to your site if you are giving away a product of your own.
Giveaways are great because the people that don’t win are still likely to check the product out which will lead to a number of sales. This is why it is a good idea to giveaway a product of your own or a product that will work well alongside your own.
Cross-Promotions - You don’t just want to build up your Instagram following, you want to build up your Facebook, Twitter, Snapchat, and more, at the same time. For this reason, it is important to promote all your channels at various points so they can all grow together. If you are using tips similar to these on the other sites, you will have followers from all over the place checking out your various platforms.
So there we have it, now you longer have to ask - what should I post on Instagram? No more time has to be wasted with useless posts, get out there and start building your follow-ship.
If you still need a helping hand building your following, check out how to get more followers on Instagram or take a look at our Instagram Services.
