When it comes to social media, Instagram has very quickly become one of the most popular sites and apps in the market. As an online photo-sharing platform, it was first released in 2010 and now has over 500 million monthly active users which begs one main question; how do you become popular on Instagram? In truth, it has become harder and harder to get noticed on such a well-followed platform but there are still some tips to remember. Let’s take a look;
7 Tips To Get Famous on Instagram
Choose an Easy Name
Firstly, if you are going to build up any sort of following, you need to get the basics right and this includes your Instagram name. Try to keep it simple, easy to read, and easy to say because you want people to actively share your name and talk about it without it ever becoming too much of a problem. If your name is impossible to read, it won’t even get clicked on to start with regardless of what content you are putting up.
Choose a Eye Catching Profile Picture
f you are trying to raise your profile, you want to have your profile picture as yourself rather than a random object or sports team because you want people to recognise you. Judgements are made extremely quickly on Instagram so if your profile picture hasn’t got you in it, you will already seem hard to relate to.
Choose a Niche
The third step of getting the basics right is to choose a particular theme for your profile; if you try to appeal to too many people, you will appeal to no-one. For this reason, it is important that you choose a theme and then specialise in that area. For example, you might want to focus on travel, food, sports, fashion, books, films, etc. As long as you choose something you are passionate about, you will start to build up a following because you will become somewhat of a ‘guru’.
If you are serious about becoming famous on Instagram, you cannot post once a month and expect everyone to follow. The whole process will be hard work but you have to make sure you post often enough for people to want to be notified when you post; however a balance does have to be found. If you post too often, people may get bored of what you have to say. Find a balance between keeping your followers happy and not overdoing it and remember, quality beats quantity every time
One of the most common mistakes that people make when trying to build up a following is just posting generic content that can be found a million times over with a simple search. People like to find content that they can’t find anywhere else so that is what you have to provide; if you are boring and post standard stuff, people would have seen it all before so will just ignore you.
If you have millions of followers, you may not have time to reply to all the comments you receive but up until that point, you can at least try. Instagram is so popular because people have the chance of seeing behind-the-scenes and they can comment, if you start to build a reputation as someone who replies to messages then word will soon spread. For you, the ultimate goal is to build a profile that people can relate to and want to spend their time around and this process can be sped up by interacting with followers.
Link Your Other Profiles
Finally, the internet is a huge arena and sites don’t have to be used individually. If you have a Facebook and Twitter account, link them all together and try to grow them as a group. If you do this in the right way, you are increasing the location of your marketing three times over. Soon, your Facebook friends will follow you on Instagram, your Twitter followers will become your friend on Facebook, and the whole brand can grow as one.
Growing a brand on Instagram and becoming ‘Insta famous’ can be tricky these days but if you follow these simple tips, you will be getting basics right and will you’ll be right on your way to getting famous on Instagram. Above everything else, have fun and everyone else will have fun with you!